Fri
Jun
26
a brief explanation of “the belcher button” - a.k.a. one of those really ugly “BUY ME NOW” sales marketing areas you find on websites.
mr. belcher dissects the construction of this button, explaining how every detail is crafted to make you, the consumer, buy whatever’s being peddled.from the dotted ‘coupon line’ to the amazon-theme use of ‘orange and blue’ to the inoffensiveness of ‘add to cart’, he believes he’s cracked the code for how to convert you to a sale. [source]
brilliant. ugly as sin, but brilliant.
