People confuse being specific with being accurate. Having details and numbers doesn’t mean you understand why those things are the right choices.
My favorite part:
The trick in creative work, especially with clients, is how to explore their constraints in such a way that you do not annoy them, but that you understand the problem sufficiently well that you get at core of the problems they need to solve. And then get them to happily acknowledge these are the true problems, rather than assuming their description of their problems is sufficiently well formed to be the true target. The reason why so many projects fail is the lack of this skill on all sides: clients, executives, designers, engineers and customers all stink at this process, and dismiss it as irrelevant.
Problem Solving & Kobayashi Maru « Scott Berkun (via 2105) (via infoneer-pulse)
(read this. no really, if you do design, business analysis, requirements gathering.. read this.)
(via bogodynamics)
